Last Updated: Sep 17, 2026
Scope and Effective Date
Paradyme, LLC (“Paradyme,” “we,” “us”) operates paradyme.com and respects the privacy of everyone who visits it. This Privacy Policy explains what personal information we collect through the Site, how we use and disclose it, and the choices and rights available to you — including the rights California residents have under the California Consumer Privacy Act (“CCPA”). By using this Site, you consent to the collection and use of information as described here.
Effective Date: October 1, 2026
Definitions
- Personal Data — information that identifies, relates to, or could reasonably be linked with a particular individual or household.
- Usage Data — information collected automatically through your use of the Site, such as IP address, browser type, pages visited, and time spent on those pages.
- Cookies — small files stored on your device by your browser that let a site remember information about your visit.
- Sensitive Personal Information — a CCPA-defined subset of Personal Data that includes account log-in credentials, precise geolocation, and financial account, debit card, or credit card numbers in combination with any required security code.
Information We Collect
Personal Data. When you contact us, request a quote, or otherwise interact with the Site, we may collect:
- Email address, first and last name, phone number
- Address, city, state, ZIP/postal code
- Purchase history, billing information, and payment method (processed by our third-party payment processors — see Third-Party Services below)
- Cookies and Usage Data (see below)
Usage Data. We automatically collect data generated by your use of the Site, including IP address, browser type and version, pages visited, referring/exit pages, date and time of visit, time spent on pages, unique device identifiers, and other diagnostic data.
Cookies, Analytics & Advertising
We use cookies and similar tracking technologies (beacons, tags, scripts) to operate the Site and understand how it’s used.
- Session Cookies — operate the Site
- Preference Cookies — remember your settings
- Security Cookies — support security functions
Google Analytics. We use Google Analytics to measure and analyze Site traffic. You can opt out using the Google Analytics opt-out browser add-on.
Google Ads / Remarketing. We use Google Ads remarketing pixels and cookies to show you ads on other sites based on your activity on ours. We will not sell your personally identifiable information to anyone. You can manage ad personalization directly at Google’s Ads Settings or opt out of third-party cookies via the Network Advertising Initiative.
Do Not Track. We do not respond to browser “Do Not Track” (DNT) signals. DNT is a preference you can set in your browser to indicate you don’t want to be tracked; you can enable or disable it from your browser’s preferences or settings page.
How We Use Your Information
We use collected data to:
- Provide and maintain the Site and respond to inquiries
- Process quote requests and orders
- Notify you of changes to the Site or our services
- Provide customer support
- Analyze and improve the Site’s performance and content
- Detect, prevent, and address technical issues
- Send newsletters, promotions, or related offers (you may opt out any time via the unsubscribe link in any email)
Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) provides that you (or your authorized agent) have the right to request information about how we collect, use, and disclose your personal information by contacting us. You also have the right to access your information and request that we delete it. You will not be discriminated against for exercising your privacy rights.
To make a request, contact us using either method in Contact Us below.
Data Retention & Security
We retain personal information only as long as reasonably necessary for the purposes described in this Policy, to comply with legal, tax, and accounting obligations, and to resolve disputes.
| Category | Typical retention |
|---|---|
| Contact/quote-request data | Duration of the customer relationship, plus 2 years |
| Purchase/billing records | 7 years (CDTFA 4-year sales/use tax minimum plus buffer for CA’s 4-year written-contract statute, CCP §337) for most equipment, which remains removable personal property. For in-wall or ceiling speaker installations — physically integrated into the structure and more likely treated as an “improvement to real property” — retain job records 10 years, aligned with California’s construction-defect statute of repose (CCP §337.15) |
| Site usage/analytics data | Per Google Analytics’ default retention settings |
We use SSL encryption to protect personal information, including payment details, transmitted through the Site. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Third-Party Services
Payment Processors. We don’t store your payment card details. Payment is handled directly by our processors, who are PCI-DSS compliant:
Other Vendors. We work with third-party vendors that help maintain and improve the Site and shopping experience. We are not responsible for their privacy practices; we encourage you to review their policies directly.
Links to Other Sites. The Site may link to third-party sites we don’t operate. We’re not responsible for the content or privacy practices of those sites.
Children’s Privacy
The Site is not directed to anyone under 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us personal information, contact us and we’ll remove it from our systems.
Changes to This Policy
We may update this Privacy Policy from time to time. We’ll post the revised policy here and update the effective date above. Material changes will also be noted via a prominent Site notice and/or email where appropriate.
Contact Us
To exercise your privacy rights or ask a question about this Policy, reach us through either method:
- Web form: paradyme.com/contact-us/
- Phone/email: 916-679-3760 · [email protected]
Paradyme, LLC · 1728 Fulton Ave, Sacramento, CA 95825